Top Fashion Influencers In India – Fashion Instagrammers 2023

Introduction: 

Today, fashion influencers are helping people learn what to wear according to their body structure and other things. Fashion brands like Myntra, Nykaa Fashion, AJIO, Meesho, H&M, and more are taking the help of fashion influencers in India to grow and find a better audience. 

According to Business Insider:

• In 2021, the influencer market generated around $10 billion for the fashion industry, which was supposed to increase by around $15 by 2023.

Fashion influencers can help fashion brands in many ways. Such as spreading brand awareness, generating high-quality leads, boosting sales, retaining customers, increasing ROI, and more. Here’s an example to understand how top fashion influencers help fashion brands:

How Puma took the power of Fashion influencers for a product launch featuring Kareena Kapoor to the next level and generated over 800K views in just a week using Instagram as the media sharing platform in collaboration with top video production company Vidzy:

Objectives And Goals of Campaign

• Driving a successful product launch for Puma’s new collection.
• Generating curiosity among the audience.
• Embarrassing the power of women’s empowerment through the collection and campaign.

Strategy:

• Collaborating with impactful fashion influencers with over 50K following.
• Visiting Puma’soutlet showroom in big cities to generate desire and curiosity among the audience.
• Enhancing the brand’s collection and giving each creator a card signed by Kareena Kapoor.

Result:

• As a result, Puma gained over 800K views in the one-week campaign on Instagram with 60 KOLs. 

Now, fashion brands must wonder what is Vidzy: 

Vidzy is a top video production company in India helping brands reach the top in their respective industries. The video production house has worked with over 1200 brands like Myntra, H&M, Amazon, AJIO, and more. Vidzy has over six years of experience and has around two lakh influencers helping brands grow under one roof.

Here are some video strategies fashion influencers use to level up their brand and business.

Video Production Services Accelerate Fashion Brand Sales Through Video Marketing Strategies

Influencer-Based Social Media Videos: 

• Known for generating an organic audience, social media videos help brands improve visibility, enhance the brand’s overall statistics, communicate visually, and more. 
• Influencer-based social media videos help brands gain trust among the audience with an influencer present in the video. The fashion influencers are well-known and have a reputation in the industry.
• These videos help brands increase brand awareness, engage and interact with the audience, increase ROI, generate leads, and convert leads into customers.

Influencer-Based Videos Ads:

• Ad videos play a crucial role in gathering the inorganic traffic that is looking for your product.
• Influencer-based ad videos help brands generate leads and convert leads into potential customers in the minimum amount of time, as they are already looking for products like yours.
• Ad videos help brands generate high-quality leads, convert them into potential customers, retain customers, and increase ROI.

Product And Explainer Videos:

• These videos help customers interact virtually with the products while explaining features and the product’s USPs.
• Product videos help brands teach about the product to their customers and tell its benefits.
• Explainer videos include trusted influencers and individuals explaining a product and using it to show the customers how it can benefit them.
• These videos help brands build trust and reliability among the audience, generate quality leads, convert leads into customers, and increase the brand’s ROI.

Testimonial Videos:

• After learning about the products, customers tend to look up the reviews online to understand how the product works for real-time users. 
• These videos help brands become reliable and trusted in the industry and make people buy the product 90 times more. 

Corporate Videos:

• These videos help brands to make connections with the audience and educate them.
• Corporate videos show a sense of reliability and express that your brand wants to help and have the solution for people’s problems.

Now, let’s take a look at top fashion influencers in India that can help your fashion brand boost sales:

Top Fashion Influencers In India 2023

1. Komal Pandey:

The fashion sensation on the internet has more than 1.9 million followers. Komal Pandey is known for her unique styling techniques and uncommon innovations. 

The best fashion influencer in India has been featured on the cover of India’s top magazine, Forbes. Komal has placed in the third position for India’s Top Digital Stars link. 

Komal Pandey has collaborated with brands like Fastrack India, Vaseline, Lancome Paris, and more.

2. Kritika Khurana:

India’s top 2nd fashion influencer has a fan following of 1.8 million. Kritika Khurana, also known as that boho girl, is an astonishing influencer with the most realistic fashion sense. 

The best Indian fashion influencer has been awarded the Times 40 Under 40 award. And secondly, she won the Influencer of the Year award.  

Kritika Khurana has collaborated with brands like Fastrack India, Eeksha official, and more.

3. Rajvee Gandhi:

In the third place, we have Rajvee Gandhi with 1.2 million followers on Instagram. Rajvee Gandhi is known for her charming personality and unique way of styling outfits for different occasions. 

The fashion influencer’s Get Ready With Me looks are one of her most famous videos. 

Rajvee has collaborated with brands like Redpine India, Piyustudio, and more.

4. Jubin Shah:

The fourth place in our list is taken by one and only Jobin Shah. Jobin has around 2.2 million followers on Instagram. He is known for his grooming techniques, hair styling, and beard styling. 

The fashion influencer has an engagement rate of 1.5% and an average like and comment count on his account is 29.9K and 580. 

Jobin has collaborated with brands like Beardo, Ponds, Set Wet, and Gillette.

5. Diipa Büller-Khosla

The fifth place in our list has taken by Diipa Büller-Khosla. She has around 1.9  million followers. Diipa is a mother and founder of Indewild and NGO Post for Change. She has been featured on Vogue in 2021.

The fashion influencer has collaborated with Cosmo India, Lakme India, and fashion designer Stephanie Santos. 

Conclusion

In Conclusion, Fashion brands are reaching out to fashion influencers to spread brand awareness and boost sales among the audience. The audience’s trust and reliability towards fashion influencers is paying brands well. Well-established brands like Puma are taking the help of fashion influencers to generate curiosity among the audience for their upcoming and latest collections. Several video strategies used by fashion brands are Influencer-based social media videos, Influencer-based ad videos, product and explainer videos, testimonials, and more. Choosing Vidzy for your brand’s niche influencer based video creation can help you a lot. 

So, choose Vidzy to level up your fashion brand’s marketing strategies.